Starbucks Core Coffee Packaging

After a decade, Starbucks updated the entire line of core coffee packaging, underscoring the brand’s warmth and humanity as well as honoring the legacy of art and illustration. Alongside the update to the art, we also updated the coffee bag architecture for clearer navigation of the information.

CREATIVE DIRECTOR: BEN NELSON
ASSOCIATE CREATIVE DIRECTOR: DEREK SHIMIZU, MARISA CRANE
DESIGNERS: CHARIS MORI, YUMI REID, TAYLOR MATTSON, ABBY MCCARTIN, BRIDGET SHILLING, VIVIAN VERA, JAMIE JONES, TIFFANY HSU
WRITERS: MARIA MCNAMARA